Russell Simmons Announces the Launch of “All Def Digital” YouTube Network

English: Russell Simmons at the 2008 MTV Video...

English: Russell Simmons at the 2008 MTV Video Music Awards. (Photo credit: Wikipedia)

Hip hop mogul Russell Simmons is turning it up a notch or two, last week he announced they will be  launching  his new partnership with longtime friend,  t.v. and film producer Brian Robbins on the new YouTube network “All Def Digital” (ADD) which will attempt to take artist, comedians, websites, in addition to a host of others, and broaden them across all forms of media. Since he feels as though people consume content differently than most of these individuals present it and or themselves.  Click here to see the Video:

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