Hip hop mogul Russell Simmons is turning it up a notch or two, last week he announced they will be launching his new partnership with longtime friend, t.v. and film producer Brian Robbins on the new YouTube network “All Def Digital” (ADD) which will attempt to take artist, comedians, websites, in addition to a host of others, and broaden them across all forms of media. Since he feels as though people consume content differently than most of these individuals present it and or themselves. Click here to see the Video:
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