Dwyane Wade has signed up (along with his two sons) for Dove’s “Men+Care” campaign to show the important roles fathers play in healthy development.
In a new campaign with Dove “Men+Care” NBA champion Miami Heat star Dwyane Wade has teamed up with the brand to show how important fatherhood is to his life. The NBA baller is a spokesman for the NEW “Real Moments” campaign, which highlights relatable experiences from his life as an athlete and how they translate into fathering.
“This year during the tournament Dove® Men+Care™ will showcase moments in men’s lives that really matter. When fans learn that playing ‘Defense’ for Dwyane Wade means teaching his sons how to guard a mini-hoop in his living room, instead of a fellow player during a professional game, it hits home where men today place priority — caring for their family comes first.”
“The real moments in my Dove® Men+Care™ campaign capture the joy and excitement my boys and I feel when we are all together. Being a father is the most rewarding aspect of my life and my children teach me, just as much as I teach them.”
- Etan Thomas, Joel Olsteen, Soledad O’Brien, Dwyane Wade, Others Teach NBA Audience About Fatherhood | Your Black World (birthfatherssupportnetwork.wordpress.com)
- Dove Tournament Tip-Off Instant Win Game: 300 Win Dove Products or Signed Basketball (hip2save.com)
- VIDEO: Dwayne Wade and Jay Bilas Add Fatherhood to Spots Spotlight During March Madness (neechy.wordpress.com)